#TheZiplocChallenge

Our team chose to utilize social media as a platform to provide incentives for the audience to partcipate with the brand.

Strategy

Ziploc Challenge
For the Ziploc campaign, the strategy chosen was humor, in order to appeal to a younger demographic. The goal is to use social media as a platform to involve the audience and to encourage participation in the #theziplocchallenge. The campaign will be advertised on Snapchat, Instagram, and Twitter; the audience is invited to participate in the most creative way possible using the Ziploc bag. Submissions to the #theziplocchallenge will automatically be entered to win a grand prize. 

Examples of content being shared on social media.

Utilizing the use of the hashtag #TheZiplocChallenge keeps all content neatly centralized for the audiences no matter the demographic or region.

Sponsored Ads show up in everyone's news feed across the various social media platforms.

Twitter Platform

Snapchat
Platform

Instagram
Platform

Process Work

Group project: Tia Renai, Andrew Rivera, Cassidy Byers, and Nicolita Capdevielle.